Motimatic
How Motimatic Cut Forecast Variability by 90% through Cleaner Data
90%
Forecast variability reduced
100M
Rows cleaned and unified
1,000 → 5
Tables consolidated
Motimatic is a full-funnel growth engine and advertising technology platform grounded in behavioral and motivational science. Specializing in higher education and government, Motimatic helps institutions reach, engage, and motivate learners from enrollment through persistence. More than 250 colleges and universities trust Motimatic's fully managed, tech-enabled solution to improve student outcomes — all without requiring software integration or additional burden on institutional teams.
The Challenge
100M Rows, ~1,000 Tables, No Clear View of the Pipeline
Motimatic's leadership needed a clearer view of the pipeline and a better way to assess sales team performance and match reps to their best-fit prospects. The underlying data stood in the way.
Roughly 1,000 tables, 100M rows, incomplete fields with high null rates, and rich call notes and commentary sitting unstructured and under-analyzed. Real opportunities were buried inside noise, and forecasts swung widely because no one could agree on what the pipeline actually contained.
Sales leaders could not confidently rank opportunities, evaluate rep performance, or translate unstructured call context into a signal reps could act on.
The Solution
From 1,000 Tables to 5 Clean, Context-Rich Views
e:cue integrated and cleaned Motimatic's sprawling data into a single operating view for real opportunities, collapsing roughly 1,000 tables into 5 clean ones, including context-rich unstructured views over call notes and commentary. Three layers did the heavy lifting:
Null-rate repair and opportunity cleanup : Filling incomplete fields and filtering noise so the 100M-row substrate resolved to actual, tracked opportunities.
Unstructured call-note analysis : Turning reps' free-text notes and commentary into structured time-bound signals Cue can read alongside quantitative fields.
Win-probability and rep-fit scoring : A ranked view of open opportunities by win probability, paired with a rep-performance lens for matching the right SDR to the right deal.
Cue in Action
Ranking Every Open Opportunity by Win Probability
With clean pipeline data flowing into Cue, Motimatic's sales leaders could ask natural-language questions about the pipeline and get ranked, decision-ready answers. One morning, the Sales lead asked Cue to break down June opportunities by type, then to rank them by win probability. Cue returned the segmentation, the ranked list, and offered the next relevant follow-up.
The Results
A Pipeline Leaders Can Actually Run On
With unified data and Cue's conversational analytics, Motimatic shifted from guessing at pipeline quality to running sales off a single, ranked view.
Time-Bound Signals
Improved time-bound interaction signals surfaced from previously unstructured call notes
Ranked Pipeline
Every open opportunity ranked by win probability, updated as new signals arrive
SDR Fit
New sales-rep performance view for matching opportunities to the right SDR
90%
Reduction in forecast variability, giving leadership a pipeline number they can defend
Company
Motimatic
Industry
Media
Use Case
LTV, Forecasting, Sales Productivity
Data Complexity
Medium